Publicizing Your Dream

Publicizing Your Dream: The Nuts & Bolts of Writing, Editing and Media Exposure
A Workshop Led by Publicist & Educator Chuck Whiting
March 13-14, 2008

Hosted by Earth Mama Music and the Davis-Bourne Inn in Independence, Va.

The “big stars” and “large companies” know the value of good publicity, so why shouldn’t you?
In today’s highly competitive artistic and business environments, news media exposure has become
more important than ever. Are you ready to land the big story? Can you write a press release in
Associated Press style? Do you know what the editors and producers are looking for? Are you prepared
to pitch your one-of-a-kind story to newspapers and magazines? Are you ready for Oprah?
If you answered “no” to one or more of the above questions, then you should consider taking
the two-part workshop, Publicizing Your Dream: The Nuts & Bolts of Writing, Editing and Media
Exposure. Veteran Nashville, Tenn., publicist and educator Chuck Whiting will show you how to land
news coverage for your career, business or organization. You’ll learn how to write and edit a press
release in Associated Press style, make an effective pitch to the news media, and prepare for that all-
important interview. You’ll also receive invaluable tips on PR etiquette, developing news media mailing
lists, finding the perfect hook, assembling a press kit, and meeting media deadlines.
Publicity isn’t easy... it takes skill, creativity and determination. The more you know, the better
chance you’ll have to land the news coverage you deserve. And, you’ll save time and money in the
process.

SESSION ONE: PUBLICITY BASICS
9 a.m.-noon Thursday, March 13

• * Introduction (What is Publicity?)
• * Publicity Components
• * The Tools of the Trade
• * Who’s Who in the News Media
• * Developing Mailing Lists

SESSION TWO: HANDS-ON TRAINING
2-5 p.m. Thursday, March 13

• * Developing Your Hook
• * Writing & Editing a Press Release
• * Pitching a Press Release
• * Interviews

SESSION THREE: Q&A and Class Critiques
9 a.m.-noon on Friday, March 14

Reserve Your Seat!
Seating for the Nuts & Bolts publicity workshop is
limited. Tuition is $40 for the first session, $70 for the
first two sessions, and $90 for all three sessions.
Tuition increases $10 per session after Feb. 15, 2008.
Reservations: (276) 773-8529
E-Mail: betty@earthmama.org
Or mail your check to:
Earth Mama Music
P.O.BOX 450
Independence, VA 24248
About the Workshop Leader
Chuck Whiting is an award-winning publicist, educator, writer,
songwriter, and author. A former newspaper reporter, he founded
Whiting Publicity & Promotions in 1993. His customers include
musical performers, authors, visual artists, art galleries, hotels,
organizations, and businesses of all kinds.
Also an educator, Chuck teaches journalism classes at Middle
Tennessee State University.
Chuck began his career as a newspaper reporter for The
Birmingham (Ala.) News and The Mobile (Ala.) Press Register. After
that, he served as the employee newsletter editor for the 11,000-
employee Alabama Power Co. He was the PR representative for the
3,000-room Opryland Hotel for seven years. His PR firm, Whiting
Publicity & Promotions, will celebrate its 15th year of operation in
2008.

His customers include author/speaker Angela Grett, visual artist
Camille Engel, hit songwriter Rand Bishop, singer-songwriter-
speaker Joyce Rouse (Earth Mama), Grammy-winning producer
Dennis Scott, HA Gallery, the Palette Gallery, visual artist Gail
McDaniel, the jazz act Karen Johns and Company, the Wynfrey Hotel
in Birmingham, Ala., and the independent label/artist management
firm Indie Extreme.

Chuck also is the author and co-songwriter of The Littlest Star, a
book and CD featuring performances by musical performers Margo
Smith, Denny Jiosa and Conni Ellisor.
He has received awards from the Public Relations Society of
America, the International Association of Business Communicators,
the Public Relations Council of Alabama, Sigma Delta Chi, and the
Songwriters Guild of America.

For more information about Chuck, visit http://www.WhitingPublicity.com.