We are all bombarded with images, messages and signs all bidding for our attention.

Some will win the bid and we start to form a narrative. Some of the narratives will evolve to the point where we can choose to tell them to others and recall them ourselves to continue building the story.

When we tell our stories, they are added to the barrage of messges received by others, and if we are either good or lucky they will start to form their own narrative.

The science of this process is called narratology. Some of this may be nothing more than excessive intellectualization but you can look at the matter from another aspect - semiotics. And if that is not enough the psychologists have their own take - attention. And we can't leave out the economists - attention economy.

You will know when you are successfully as people start repeating your stories.